UNTOLD
UNTOLD: 40,000 passes sold as the 2027 Star Edition launch sold out two sales phases in 24 hours
For the launch of UNTOLD 2027, the Star Edition, Grapefruit ran the paid campaigns and the launch data analysis. 40,000 passes were sold, two sales phases sold out within 24 hours, half of the two-week sales target was reached on day one, and nearly 51% of sales came through paid campaigns.
- Entertainment & Events
- Performance Marketing
- Digital Marketing
- Analytics & Optimization
Key results
- passes sold at launch
- 40,000passes sold at launch
- to sell out two sales phases
- 24hto sell out two sales phases
- of the two-week sales target reached on day one
- 50%of the two-week sales target reached on day one
Challenge
A launch measured in hours
UNTOLD 2026 brought together more than 500,000 participants over four days, across nine stages. The next step was the launch of UNTOLD 2027, the Star Edition, with a two-week sales target.
The goal for the launch: turn that audience into pass sales from the very first hours.
Solution
Paid campaigns, read through the data
Grapefruit has worked with UNTOLD for three years. For the Star Edition launch, our team ran the paid campaigns, analysed the sales data and tracked the launch as it happened.
The launch was led on our side by Irina Petrea, Data Analyst & Marketing Manager, and Anca Mitrică, Digital Strategist & Business Development Manager.
Results
Two sales phases sold out in a day
- 40,000 passes sold.
- Two sales phases sold out within 24 hours.
- 50% of the two-week sales target reached on day one.
- Nearly 51% of sales generated through paid campaigns, in under 24 hours.
More results
- ~51% of sales generated through paid campaigns, in under 24 hours
What we delivered
- Paid campaigns for the ticket launch
- Sales data analysis
- Launch tracking
Sources
- Grapefruit și UNTOLD, parteneri record după record Revista Biz, Oana Grecea, (opens in a new tab)
