Grapefruit

Digital and software company · Since 1999

Your complete digital ecosystem, powered by AI.

One senior team for strategy, experience, technology and growth, with AI built into all four. Trusted by brands like Dacia, Renault and UNTOLD since 1999.

Start a projectExplore our work

We reply within 1 business day.

Grapefruit's four disciplines, Strategy, Experience & Design, Technology and Growth & Marketing, connected by AI at the core.
UNTOLD 2027 launch: 40,000 passes sold, two sales phases sold out in 24 hours. See how

Trusted by enterprise teams for 27 years

years of digital delivery, since 1999
27
projects delivered
500+
partnership with Dacia
20 years

Choose your path

What are you here to solve?

Pick the one that sounds most like you. We'll show you the work and the first step that fit.

Choose the situation closest to yours

Something else? Start a project and tell us in your own words.

You need one plan, and one team to deliver it.

We map what you have, decide what to keep, rebuild what slows you down and connect the rest. Strategy, design, technology and marketing in one roadmap.

Renault Romania+20%traffic in the first three months after relaunchrenault.ro rebuilt in 3.5 months, with 1,700+ legacy pages retired.

First step:Technical & Platform Audit· 2 to 3 weeks

Start a project

You need a product team that ships on time.

Discovery, UX and UI, engineering, QA and security, then running it after launch. One team, short iterations, a working build early.

SCUT3 weeksfrom kickoff to launch, end to endSCUT's website: UX, UI, build, QA and security validation, live for a fixed market-entry date.

First step:Discovery Workshop· Half a day to 2 days, summary within 1 week

Start a project

You need AI in production, measured against a business number.

We find the use cases worth doing, prototype them on your own data and put the ones that work into production, with the controls your legal and IT teams expect.

UNTOLD80%faster newsletter creationTwo fine-tuned models, Romanian and English. MVP shipped in one week.

First step:AI Opportunity Scan· 2 weeks

Start a project

You need growth you can trace to revenue.

Performance media, CRM and analytics run as one system, so every channel is measured against sales, not clicks.

UNTOLD40,000passes sold at the 2027 launchTwo sales phases sold out in 24 hours. Nearly 51% of sales came through paid campaigns.

First step:UX & Conversion Audit· 2 to 3 weeks

Start a project

You need references, answers and a team that can start.

Send us the brief. You get a named senior lead, relevant case studies, security and GDPR answers, and a reply within 1 business day.

Garanti BBVA RomaniaWon through an RFPGaranti BBVA Romania's website moved to a new CMS with no loss in search ranking.
Invite us to your RFPTrust & compliance

Proof, not promises

Work that moved the numbers

Four projects, told the same way: the problem, what we did, and what changed.

All case studies
  1. Renault Romania project key visual
    TechnologyMatches your path

    Renault Romania

    The problem
    renault.ro carried 1,700+ legacy pages and had to move onto Renault's international CMS platform.
    What we did
    Rebuilt the site in 3.5 months, retired the legacy pages, restructured content mobile first and wrote an SEO guide other countries adopted as a model.
    The result
    +20% website traffic in the first three months.
  2. Growth & MarketingMatches your path

    UNTOLD

    The problem
    The 2027 Star Edition launch had a two-week sales target and an audience ready to buy in the first hours.
    What we did
    Ran the paid campaigns and the launch data analysis.
    The result
    40,000 passes sold. Two sales phases sold out in 24 hours. Half of the two-week target on day one.
  3. E.ON Energie Romania project key visual
    StrategyMatches your path

    E.ON Energie Romania

    The problem
    E.ON and Delgaz Grid wanted an independent place where consumers, businesses and journalists could understand energy.
    What we did
    Strategy, identity, development and a content plan. We have built and run despre-energie.ro since 2020.
    The result
    700k+ visitors and 800+ pieces of content, with the client's KPIs met.
  4. UNTOLD project key visual
    AIMatches your path

    UNTOLD

    The problem
    UNTOLD writes frequent newsletters for its fans, in Romanian and English.
    What we did
    Fine-tuned two GPT-4.1 models on UNTOLD's own newsletter archive. The MVP shipped in one week.
    The result
    80% faster newsletter creation.

Want results like these?

Start a project

We reply within 1 business day.

One partner, the complete ecosystem

Four disciplines. One team. AI in all of them.

Most companies hire one agency for strategy, another for design, a third to build and a fourth for marketing. We do all four in one team, and AI runs through every one of them.

Grapefruit's four disciplines, Strategy, Experience & Design, Technology and Growth & Marketing, connected by AI at the core.

AI layer: built into all four

Most relevant to you
How we use AIAll services

Why Grapefruit

Why teams choose us, and stay

20 years

Partnerships that last decades

Our longest client relationship is 20 years and counting. We build platforms to be run for years, and we stay to run them.

  1. Dacia,20 years
  2. UNTOLD,3 years
See 20 years with Dacia
27 years

Proven delivery since 1999

We've shipped digital work since 1999, through every shift: web, mobile, platforms and now AI. More than 500 projects taught us where projects go wrong, and how to keep yours on track.

21companies
35countries

Studio agility, group scale

You work with a focused team in Bucharest and Iasi. Behind it stands RCI Holding, a group of 21 companies in 35 countries.

What RCI Holding means for you

What changes for you

  • Specialists in energy, engineering and finance when your project touches critical infrastructure.
  • The stability procurement teams look for in multi-year contracts.
  • The same team, values and way of working you'd get from a studio.

What it's like to work with us

Hands-on, pragmatic, and still here after launch

Grapefruit’s team came up with creative and practical solutions that were cost-effective and got us great results. Communication was always clear and efficient. They delivered exactly what we wanted and met our established KPIs.

George SolomonCommunication & CSR Director, E.ON

700k+ visitors

Read the E.ON case study

  1. Senior people on the work

    You talk to the practitioners doing the work, not a layer of account managers.

  2. Working software early

    Short iterations with QA from day one, so you see real progress every couple of weeks.

  3. We run what we launch

    We operate and improve what we build, against the numbers we agreed at the start.

1999 → what's next

We've been through every major shift in digital. We're still building what's next.

  1. Web

    1999

    Grapefruit is founded in Romania, at the start of the commercial web.

  2. Mobile

    Phones became the first screen. We designed apps and self-service journeys for telecom and energy brands.

  3. Platforms

    2010: web platforms for Dacia, one chapter of a 20-year partnership.

    2011: we move from branding to full-service digital, with UX/UI at the core by 2016.

  4. Ecosystems

    2016: loyalty and community platforms for IQOS Club and the NESCAFÉ Alegria campaign.

    2021: our own Digital Evaluator goes live.

  5. AI

    2020: UX, UI and front-end for Ogre.ai, a B2B energy forecasting platform.

    2025: AI becomes our company focus, starting with fine-tuned newsletter models for UNTOLD.

  6. Next

    Today

    Part of RCI Holding, with AI across everything we build. What comes next, we'd like to build with you.

    We're still building what's next.

    See how we use AI

Thinking

What we're learning in the field

What are you building next?

Tell us where you are and where you want to be. A senior lead replies within 1 business day with a clear next step.

Bring what you have today: sites, platforms, tools. We'll start from there.

Tell us your launch date. We'll tell you what fits before it.

Bring one process you'd like AI to take off your team's hands.

Bring last quarter's numbers. We'll show you where the next one comes from.

Send the tender documents. We confirm fit and next steps within 1 business day.

Start a projectRunning an RFP? Invite us.

We reply within 1 business day, usually the same day.